SELLING:

Succesful Selling Culture

Why develop a successful selling culture?
The Program is based on the most important challenges faced by businesses today:

  • Retaining and attracting competent manpower
  • Increasing profits and stockholder value
  • Strengthening market share
  • Increasing creativity and productivity while also increasing customer benefit and employee satisfaction
  • Ensuring that ethical rules permeate the organization’s culture

The Program gives the company:

  • Mapping of the company’s current culture.
  • A program of action for clarifying and changing core values
  • A program for development of successful selling
  • A tool for long term development of the company’s culture.

The Programs cornerstones

  • Mapping of the current culture, core values and selling patterns
  • Evaluation and analysis
  • Making decisions about core values
  • Formulating and making decisions regarding the program of action for changing core values, selling patterns, and releasing of individual competence.
  • Implementation

The program describes

  • The employees’ core values and selling patterns
  • The company’s apparent values
Employees’ and other interested parties’ views of the values and culture the company would like to have.